http://www.oldspice.com/downloads/
Old Spice is filled with the "beautiful people technique" and they use many "slogans".
I tried to find the commercial where Apple says "Its a Mac" referring to its the best computer out but I couldn't find it. :(..It would be black and white fallacy because they are competing with microsoft.
Also..do campaign commercials count?
I love the Old Spice commercials. I think the fact that the guy was totally unknown makes it more appealing than a famous celebrity spokesman would be.
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